Learn How to Get More Engagement and Reach for Your Facebook Business Page

Learn How to Get More Engagement and Reach for Your Facebook Business Page

Discover the reasons why a social media post has low reach and no engagement

Getting great Facebook engagement and reach on a post is the pain point of most businesses on social media and it is rarely because the post wasn’t any good.

Have you ever put up a great post that you think ‘surely everyone’s going to love this and comment’ only to hear crickets? Somehow that fantastic post seems to go unnoticed and it leaves you wondering why! 

I often get asked “Why am I not getting any engagement on my Facebook page?” or “Why is nobody liking my posts?”

There are a few reasons for this. And I guess you need to understand how Facebook works.

The Facebook Algorithm

You may have heard of algorithms before. The Facebook algorithm is special coding that ranks how relevant your post is to your audience and decides where it will appear in their newsfeed.

If the Facebook algorithm gives your page and posts a low ranking then your post will appear very low down in each user’s newsfeed. Your audience would then have to keep scrolling down to even see it. Often, users won’t do this – leaving your post ‘unseen’.

Facebooks main purpose is to dominate the social space. To do this, they need to be strategic in how they deliver content to their customers to keep them happy. If a person’s newsfeed is being filled with business posts, particularly from pages of little to no interest to them, Facebook will lose its value and people will turn to other platforms to connect.

The most important aspect of Facebook is connecting with family and friends. Therefore, Facebook’s algorithm will determine who the most important people are to each other and make sure they are seeing their posts at the top of their newsfeeds. This means Facebook will prioritise posts from personal connections BEFORE business pages.  

The Ranking Factors

There are many variables that the algorithm uses to determine a posts/page’s ranking. Here are a few of them.

  • Relevance. Are you producing content that is relevant to your audience? If your followers do not resonate with the content you are delivering then they won’t be interested. Facebook knows so much about each person on their platform – so they essentially WILL know if the content will be enjoyed by the viewer or not.
  • Consistency. You need some consistency. If not, Facebook will think that you aren’t committed to your audience. The more you show you care about your audience the more Facebook will reward your hard efforts.
  • Regular. It’s not enough to present 1-2 consistent posts per week. You do need to provide more to your audience. The more you give your audience the more the chance your audience will see your posts. Think of a treadmill, if you walk at a slow speed and then stop the treadmill will stop quickly. If you walk or run at a fast speed, when you get off the treadmill will take longer to stop. So, theoretically if you do more your efforts will last longer.
  • Engagement. Is your audience getting any value out of your content where they are interested enough to engage in that post? Are they likely to comment; click a link; watch a video for more than 3 seconds? Facebook values content that will create engagement.
  • Timing Matters. There is absolutely no point posting something at 3 am when your audience is not online. Each Facebook post (business or personal) has a “shelf life” in the newsfeed – post at the wrong time and the post disappears before anyone starts scrolling their newsfeed.
5 Tips to Improve your Engagement and Reach

After you consider the above variables about how a post is ranked in a newsfeed, it’s time to start thinking about what posts you need to create that will give you the best possibility of reaching more of your audience.

Here are Social-e Biz’s best recommendations:

  1. Have a relevant audience. Think about who your target market is and post for them. Who are they; what do they want to see; why do they want to see things from you, etc? Don’t invite family and friends to like your page if they are never going to engage in anything you do. If there is a disconnect between what your business is all about and the people following you, then that will just confuse Facebook. Don’t Confuse Facebook!!
  2. Create conversational posts. The best way to engage your audience is to create conversations that are relevant to your business and/or your target audience. Simply ask irresistible questions that would hard for someone to scroll past.
  3. Videos. Facebook values videos over static images most of the time. Therefore, videos have higher engagement rates than static images.
  4. Live Videos. Live videos on average have 6 x more engagement than pre-recorded videos. People buy from People, presenting Live creates trust, authority, and authenticity. If you want your business to grow you NEED to do Live videos!
  5. Time it right. If you take the time to check your insights, and figure out the best days and times your audience is on the platform, then you can deliver at the right time. Makes sense, right?

So, now you know a little bit about how Facebook works and why your posts may not be reaching your audience. You should now be able to start planning your content based around these key factors and putting the above recommendations into practice.

But wait, there’s more…

So where to from here??

You: ‘I’m interested to learn more about all things content and posting.’

Social-E Biz: ‘Great head over to our Free Facebook Community to continue learning with other like-minded businesses.’

Join the Community

You: ‘I’m still lost, I need someone else to just create my content strategy for me.’

Social-E Biz: (Does a happy dance!) ‘Let’s chat.’

Book a Discovery Call Facebook Linkedin Instagram Pinterest
Want to learn a little more about the Facebook Algorithm? Here’s a great article to check out from Hootsuite
How Can Businesses Survive COVID-19

How Can Businesses Survive COVID-19

Stop. Social. Distancing!

“Woah!  That’s a bit controversial Jemay.  Somebody’s gunna get in trouble.” This may sound ludicrous right now amidst the biggest crisis the entire world is collectively experiencing. As businesses are forced to close up shop, and everyone has been told to head home to stop the spread of COVID-19, the future of small businesses and ‘non-essential’ services seems ominous. However, your business can survive and thrive post COVID-19.  All you need to do is the Opposite of Social Distancing. Now, before you all get your home-schooling pyjamas in a knot, let me take you back a little bit – to 2004. In 2004 a little site called, TheFacebook, launched. Time Travel Clock Since then there have been many other sites offering different experiences pop up, and many sites before TheFacebook have grown in strength and popularity.
Today Facebook has around 1.23 billion daily active users worldwide. YouTube follows by closely.
Instagram has around 600 million monthly users globally. LinkedIn 467 million registered users. Snapchat’s daily worldwide active user count is 161 million. That’s just to name a few, but don’t forget the multitude of other platforms running the race.  Twitter, TikTok, Flickr, Pinterest, WhatsApp, Tumblr, Reddit, and the list goes on.
So, what’s the deal with all these sites and what do they have in common?
Here it is… They are all online social platforms! Social Media has transformed the way we socialise, the way we connect, the way we network, the way we run our businesses. Society over the last decade, prior to COVID-19, has never been more ‘social’ than it has ever been. And businesses, for the most part, have been jumping on board with this new way of connecting.
But alas, right now public entities and the world are telling us to practice SOCIAL DISTANCING.
This is however, an equivocal request. Being social no longer means connecting or occupying a physical space.
Now, more than ever, for a Business to Survive and Thrive the COVID-19 they will need to follow these steps:
  • Stop Social Distancing … ONLINE!
  • Get active on Social Media
  • Connect more with existing and potential customers through their preferred SM platform or via emails
  • Offer value and education consistently
  • Solve more problems
  • Post more content
  • Respond to EVERY comment
Businesses that dominate the social media sphere NOW will ultimately transition back into ‘business as usual’ post COVID-19 with well-built foundations for future success. So, don’t wait any longer. Get your social media strategies in place. And feel free to reach out for help. Jemay x Get a Quote
Pilgrimage to Happy Endings

Pilgrimage to Happy Endings

It’s 1am.
My pillow is calling to me.
But it has to wait.
I head towards the room at the other end of the house.

Anxiety sets in, as I creep into the room.
A lump, hides under the covers. Sleeping soundly. Oblivious.
I try to silently reach the other side of the room. I wear socks, as if that will make my footsteps quieter.
But each step feels like an elephant stomp.
Each breath feels like a tornado rattling the blinds, so I hold my breath.
The beat of my heart sounds like a welcoming drumming celebration offered by a village tribe on a tropical island.

I breathlessly stomp to the other side of the room, carefully watching the slumbered lump, praying it won’t wake.
I reach for the empty “golden” artefact and cradle it in my hands.  A symbol of innocence, imagination, and happiness.
In that moment I am the creator of dreams and fantasies.
The lump grunts, my heart skips, I make haste out of the room.

2 minutes later I return.
The ritual starts again, this time the artefact is returned filled to the brim with all the glory and essence of childhood.
If the lump awakes in that moment, I am the destroyer of dreams and fantasies.

I escape to the kitchen and return my heartbeat and breath back to normal.
Anxiety sets in again, now for bedroom number two.
Once the pilgrimage is over, I sigh relief.
Triumph in my success.
Innocence survives another year.

I am the creator of glitter in their eyes.
I am the creator of excitement and inability to fall asleep easily the night before.
I am the creator of joy, magic and dreams that come true.
I am the creator of happy endings.

Happy Easter 2018

Jemay xoxo

 

Boosting Challenge

Boosting Challenge

The Results Are In

Firstly, let’s just recap – what was the Boosting Challenge?

Early last week I set a challenge. Forgo my daily drive-through coffee from McDonald’s and use that $5 on boosting daily posts for a few days.

Each day I uploaded a new image and content, and boosted the post for 24hrs – targeting the same/similar audience each time.

Wednesday started with a simple image, created through Canva, with content based around simple ideas.

Thursday was an advertising post. The image had an offer, and the content explained the offer and its value.

Friday was a service video post. A small video, using Ripl, displaying Social-E Biz’s services ran with a description on why video’s perform well. And do they? Keep reading and you will find out…

Saturday’s post ended the challenge with a not-so glamorous photo of Moi set on a crazy background. The content explained the importance of humanising your brand.

Now For The Results

In order from Best to Least performing boosted post.

  1. Saturday – Humanising Your Brand. #winner By uploading a picture of myself and a short story, this post received the most reach in total. In fact, the ‘Organic’ reach on this post was almost as much as the ‘Total’ reach on the second best reached post. This post also had 18x more post clicks, and 2x more reaction/shares/likes. Posts similar to this will give more bang for your buck – or an opportunity to grow your followers organically. So, let your followers know who you are.
  2. Thursday – Fresh Eyes Advertisement. Although the reach on this post was half that to #3, it did however have higher engagement and post clicks. This shows creating something of value creates better engagement and calls to action (CTA).
  3. Friday – Service Video. This post actually had the second best overall ‘Total’ reach, and was in fact the winner in the highest ‘Paid’ reach total. However, even though this post seemed to have a lot of engagement when analysing the promotion summary, it had Zero clicks, reactions, likes, shares etc. Posts similar to this is great for brand awareness, it has no CTA so your objective here is to simply place your brand into the minds of potential customers.
  4. Wednesday – Simple Ideas & Image. I’ve placed this post last. Although the reach on this post was higher than #2 and had more engagement than #3, I did run this image on Instagram and shared the post myself to other platforms that I manage as well – which boosted the overall performance. Organically the post didn’t do great (but sometimes posting times and days can play a factor in this). However, I did get some great results from running it on Instagram.

Summary

So, there you have it. My Boosting Challenge Results.

Just to be clear – I did NOT go without coffee. Just had Nespresso’s from home.

Overall, I am happy with the results. I have added another 10 followers to my page and have spent a total of $20. $2 per follower. This might seem high, but the more followers you have the lower that rate will be if you use the right post, sent at the right time to the right people.

Please note these results are not definitive and each brand can have a different result based on the products/services they provide and the number of followers they already have.

My next challenge will be creating a ‘Humanised, Advertising Video Post’, with the same budget and seeing how that goes.

So stay tuned…..

#watchthisspace

Need help with your social media pages? Let’s Chat – PM me.

Cheers Jemay

 

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50 Social Media Questions to Increase Engagement