Stop. Social. Distancing!
“Woah! That’s a bit controversial Jemay. Somebody’s gunna get in trouble.”
This may sound ludicrous right now amidst the biggest crisis the entire world is collectively experiencing.
As businesses are forced to close up shop, and everyone has been told to head home to stop the spread of COVID-19, the future of small businesses and ‘non-essential’ services seems ominous.
However, your business can survive and thrive post COVID-19. All you need to do is the Opposite of Social Distancing.
Now, before you all get your home-schooling pyjamas in a knot, let me take you back a little bit – to 2004.
In 2004 a little site called, TheFacebook, launched.
Since then there have been many other sites offering different experiences pop up, and many sites before TheFacebook have grown in strength and popularity.
Today Facebook has around 1.23 billion daily active users worldwide. YouTube follows by closely.
Instagram has around 600 million monthly users globally. LinkedIn 467 million registered users. Snapchat’s daily worldwide active user count is 161 million.
That’s just to name a few, but don’t forget the multitude of other platforms running the race. Twitter, TikTok, Flickr, Pinterest, WhatsApp, Tumblr, Reddit, and the list goes on.
So, what’s the deal with all these sites and what do they have in common?
Here it is…
They are all online social platforms!
Social Media has transformed the way we socialise, the way we connect, the way we network, the way we run our businesses.
Society over the last decade, prior to COVID-19, has never been more ‘social’ than it has ever been.
And businesses, for the most part, have been jumping on board with this new way of connecting.
But alas, right now public entities and the world are telling us to practice SOCIAL DISTANCING.
This is however, an equivocal request.
Being social no longer means connecting or occupying a physical space.
Now, more than ever, for a Business to Survive and Thrive the COVID-19 they will need to follow these steps:
- Stop Social Distancing … ONLINE!
- Get active on Social Media
- Connect more with existing and potential customers through their preferred SM platform or via emails
- Offer value and education consistently
- Solve more problems
- Post more content
- Respond to EVERY comment